Email Marketing & Automation
Our Approach to Email marketing
Let's help you in working smarter not harder ! Get your email marketing sorted.
We couple strong landing pages with effective emails to increase overall conversion rates.
We Develop, analyse and deliver successful solutions based on email marketing.
Audience Research & Data Collection
It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.
Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
Whether you are supplying an informational resource or marketing a product with your email marketing campaign, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers' expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions.